We’re officially coming into 2024! For many businesses, the New Year represents a time for reflection, goal-setting, and strategic planning. And while not normally at the top of the priority list, a packaging audit can be an invaluable tool for helping you identify areas of improvement that can have a major impact down the line. […]
It’s a common selling point for corrugated packaging that cardboard offers good protection against moisture. But why is this the case? Does cardboard absorb moisture? It’s an important question to answer. Understanding exactly how cardboard interacts with moisture can help you make packaging decisions that will better safeguard your products during shipping and delivery. This […]
In a market where your products might be competing with dozens of others for the attention of your customers, custom packaging is still one of the most effective ways of standing out. Custom packaging enables businesses to create a distinctive brand and enhance the customer experience. It’s also still the first touchpoint most customers will […]
When businesses are looking for ways to make their operations more efficient and cost-effective, packaging can be one of the most easily overlooked factors. However, packaging can play a major role in things like product protection, successful transportation, and optimized space usage in warehouses and shipping containers. For that reason, identifying potential packaging problems and […]
The phrase “simplicity is the ultimate sophistication” is commonly attributed to Leonardo da Vinci. Whether or not da Vinci ever actually said those words, the sentiment is still mostly true, even in today’s business world. In fact, when it comes to consumer preferences, some studies show that 55% of consumers are willing to pay a […]
In today’s competitive business environment, the design of your corrugated packaging matters more than you might think. Whether you’re a smaller business delivering products locally or a large corporation shipping goods worldwide, optimizing your corrugated box design can have a substantial impact on both your bottom line and customer satisfaction. You want to make sure […]
In recent years, omnichannel commerce has been hailed as “the future of retail”. And the data backs up the claim. Studies have shown that omnichannel marketing can help a brand retain up to 89% of their customers, as opposed to only 33% for businesses that don’t use omnichannel initiatives. And according to one study, 9 […]
Regardless of your industry, the reputation of your business relies on your products arriving at their final destination intact. In most cases, this comes down to your packaging solutions.
Breaking through the clutter of today’s marketplace is a challenge for any business, no matter the industry you’re in.
