Custom Shipping Boxes with Logos: Packaging That Tells a Story
Breaking through the clutter of today’s marketplace is a challenge for any business, no matter the industry you’re in. A quick Google search on “how to make your business stand out” yields thousands of results with advice that ranges from the general to the highly specific. However, one aspect that often gets overlooked is relatively simple: your packaging.
As the first point of contact between your brand and your customers, packaging actually has an important role to play when it comes to branding and marketing. In fact, several studies have shown that unique packaging, such as custom shipping boxes with logos, is essential to attracting customers’ attention, improving brand recognition, and even driving purchasing behavior.
In other words, your packaging is a powerful marketing opportunity. Custom shipping boxes with a logo, in particular, provide a channel through which you can communicate directly with your customers to increase engagement and build relationships that last.
The Power of Visual Branding
Today, most people in and out of the business world are familiar with the basics of strong visual branding. The Amazon smile or Apple’s iconic logo are examples of brand imagery that bring the respective companies to mind immediately. While that’s a high bar to aim for, even businesses that are less widely known, such as agricultural organizations or pharmaceutical companies, can create a more cohesive brand, and therefore more brand recognition, by taking advantage of custom shipping boxes with logos.
Custom corrugated boxes are especially effective as extensions of your brand’s narrative. With custom graphics and printing, you can showcase your logo, as well as your brand’s history, mission, and values.
Research has even indicated that strong visual elements improve customer perception, which can lead to better customer engagement and loyalty. On top of that, the brand recognition that comes with visual branding is a great way to stay at top of mind in order to increase sales and revenue.
If your business is B2C, custom-branded packaging can also help you create unique experiences for your customers. This is especially true if your business partners with online influencers. Custom shipping boxes with logos are a major factor when it comes to creating unboxing experiences that excite people, which makes them more likely to share your products online for that coveted word-of-mouth marketing.
Designing Custom Shipping Boxes with Logos
When it comes to getting your custom shipping boxes with logos, it’s important to partner with the right supplier. Custom graphics and printing capabilities are a major plus, and it’s even better if the packaging supplier offers quick turnaround time, JIT-shipping, and vendor-managed inventory (VMI) so you can be sure that you’ll have your personalized branded packaging whenever you need it.
For printing on corrugated packaging, you’ll want to find someone who offers flexographic printing, as it offers the highest quality graphics with the most versatility.
From there, you and your supplier can collaborate on the best design for your packaging, both for functionality and aesthetics. The right packaging partner will be able to help you merge durable, reliable packaging solutions with custom graphics that reinforce your brand story and identity. Every aspect of your custom shipping boxes with a logo, from typography to color palette, should be a deliberate choice that resonates with your target audience.
The right packaging partner will also prioritize reflecting your values so you can build the type of relationship you want to create with your customers. With the help of design specialists, your packaging can hit all the nuances of design and branding that are required to tell your brand’s story in the most compelling way possible.
Axis Corrugated Provides Custom Shipping Boxes with Logos to Suit Your Needs
At Axis Corrugated Container, we’ve been in the custom packaging business for more than 30 years. Based in the Research Triangle of North Carolina, we’re strategically positioned to provide custom and standard corrugated packaging solutions for businesses across the eastern half of the U.S. With our JIT-shipping capabilities, robust fleet of trucks, and comprehensive VMI services, we’re ready to help you find the perfect packaging solution for your business.
Ready to get started? Connect with our team today and let’s talk about your packaging needs.