Boost Brand Visibility with Flexographic Printed Packaging
It’s important not to discount the impact of branded packaging in today’s consumer-driven world. Effectively branded packaging is essential for standing out, both on the shelves in stores and on the screen in the e-commerce marketplace.
In fact, one study found that the design of a product’s packaging influences the purchasing decisions of up to 72% of consumers.
While there are various options available for customizing and branding your packaging, flexographic printing is one the most effective and visually appealing options for corrugated packaging and cardboard boxes. With precise color capabilities and the tools available to customize graphics, imagery, and text, flexographic printing is an excellent way to boost brand recognition by achieving a consistent look, communicating your brand story, and creating a unique unboxing experience for your customers.
What is Flexographic Printing?
Versatile and economical, flexo has become a popular choice due to its ability to achieve exact color registration and image quality on a mass scale and is used for everything from printing labels to creating durable, branded graphics and imagery on the packaging. Thanks to customizable die-cuts, flexo can even produce highly intricate designs.
An added bonus of flexographic printing is the inks used are more eco-friendly than many alternatives, making flexo a more sustainable option than most other printing techniques and supporting many businesses’ commitment to environmental awareness.
Increase Brand Recognition with Flexographic Printed Packaging
When it comes to effective branding, consistency is key. Consistent branding across all products and packaging helps increase brand recognition and awareness and makes it easier for consumers to identify and remember your brand.
When you pair flexo with custom design services, you can customize everything from the structure and design of your packaging to the graphics, text, and imagery in order to create a look that is unique and representative of your brand personality and values. A consistent look and feel to your brand also helps your customers stay connected with you across all interaction points, from placing orders and receiving deliveries to customer service and social media engagement.
Incorporating your brand in all areas of your business with flexographic printed packaging helps your company stay top-of-mind.
Communicate Your Brand Story and Values
Research shows that 82% of consumers prefer to purchase from companies that are aligned with their values. This is a trend that has grown dramatically in recent years and is not likely to disappear any time soon.
With flexographic printing, you can include images and messages on your packaging that not only reflect the core values of your business but also start conversations with your customers around subjects they care about. This leads to deeper and more lasting connections with your customers that help establish your brand as having transparency and integrity and increase trust.
Create a Unique Unboxing Experience with Flexographic Printed Packaging
Unique and novel unboxing experiences continue to be a focus for brands across a variety of industries. People are more likely to share videos or images of your products on social media if the unboxing experience is exciting. Part of creating this experience comes down to the packaging.
With the versatility of flexographic printing, you can personalize boxes to be more engaging for customers with additional information about the product, stories about your brand and origins, or timely messages from your CEO.
Flexographic printing also enables your brand to remain relevant throughout the year with opportunities like special seasonal packaging redesigns or trend-responsive designs.
With unboxing experiences created through engaging flexographic printed packaging, you can drive up customer engagement and increase the likelihood that your current customers will recommend your business to people they know.
Customize Your Packaging with Flexographic Printing from Axis
At Axis Corrugated Container, we go beyond corrugated packaging with our customization options and graphic and printing capabilities. Not only can we help you design a box that is structurally capable of shipping your particular product, but we’ll help you include the branding elements that are essential in today’s crowded market.
With our specialized flexo printing equipment and computerized setup, we’re fully equipped to supply you with branded packaging that is crisp and vibrant. We also offer 24-hour turnaround and delivery for rush orders.
Reach out to our team today to learn how we can meet your packaging needs.