How to Grow Your B2C Business with Custom Branded Boxes
In part 1 of this 2-part series, we talked about how B2B businesses benefit from custom corrugated packaging. Now, let’s take a look at how custom-branded boxes can support the growth of your B2C business.
Did you know that consumers are capable of making purchasing decisions in as little as ⅓ of a second? In many cases, that means your brand has less than one second to make a good impression and entice people to buy your products. While brand recognition, in-store displays, product placement, and various other factors play into this, you don’t always have total control over those aspects. But there is one powerful tool at your disposal that can capture attention and increase purchases: your packaging.
Everything about your packaging, from design and material choice to logos and graphics, sends a message to your customers. Let’s dive deeper into why custom branded boxes for B2C businesses are so impactful and why your business shouldn’t be without them.
Why B2C Businesses Need Custom Branded Boxes
Enhanced Customer Experience
Whether you’re in retail, eCommerce, or a combination of the two, custom branded boxes are one of the easiest ways to grow your business and your revenue. Not only is your packaging the first touch-point you have with your customer, but creative custom branded boxes are a great way to enhance your customer’s interaction with your brand.
For instance, whether your customer picks up your product in store or has it shipped to their doorstep, custom packaging can provide unique unboxing experiences. The more pleasure your customer gets from interacting with your packaging, the more likely they are to remember it. If it’s truly noteworthy, they might even share it on social media.
You can accomplish this by adding personalized messaging, including branded elements in surprising places (i.e. the inside or bottom of the box), and perhaps even providing recycling or upcycling suggestions.
Custom Branded Boxes Increase Brand Visibility and Recognition
Outside of an enhanced customer experience, custom branded boxes are also a great way to drive brand recall and increase brand awareness. Eye-catching designs and logos that are consistent across your brand will help your products stand out on the shelves in stores.
And for eCommerce businesses, consistent branding on your packaging helps your customers feel more connected with your brand on a personal level. Not only can this help increase repeat business, but you can also turn loyal customers into brand advocates who are more likely to participate in word-of-mouth marketing.
Product Differentiation and Competitive Edge
By increasing your brand awareness through custom branded boxes, you’re also giving your business a competitive edge. Again, eye-catching packaging can help your products stand out in crowded marketplaces, whether physical or online. But branded packaging also helps develop a distinct brand identity. Taking control of your brand identity via branded packaging allows you to enhance the perceived value of your products and to foster a sense of connection and community amongst your customers—all of which can boost sales and put your products above the competition.
Custom Branded Boxes Create Opportunities for Storytelling and Engagement
Finally, custom branded boxes are the perfect opportunity for B2C businesses to reinforce their brand values and mission statements, and to communicate any other important messages to their consumers. In other words, your packaging gives you the chance to have an ongoing conversation with your customers, to engage with them on a level that many other companies don’t, and to build an emotional bond that has the potential to increase brand loyalty and affinity over time.
Grow Your Business with Custom Packaging from Axis Corrugated
At Axis Corrugated Container, we proudly provide custom branded boxes and corrugated packaging solutions for B2B and B2C businesses in North Carolina and the surrounding states. We’ve been in business since the 1980s and since then we’ve grown from a humble packaging supplier to a provider of comprehensive packaging services that suit a wide range of industries. Whether you need bulk packaging, boxes customized with printed graphics, JIT-shipping, or Vendor Managed Inventory programs, we have you covered.
Are you looking for a packaging partner that can get what you need, when you need it, and deliver the quality protection your products deserve? Connect with us today to get started.