How To Get Custom Product Packaging Design That Makes An Impact for B2B Businesses
Modern-day connectivity and creative new business models have opened the doors for entrepreneurs, small businesses, and regional organizations to go national (or even worldwide). In fact, the U.S. Census Bureau clocked an astounding 5,481,437 new business in 2023 alone. And while this is great for the growth of our economy and the innovative spirit of our culture here in the U.S., it has also resulted in one other thing: crowded marketplaces. Whether you’re in manufacturing, healthcare, or anything in between, chances are you have more competition now than ever before. It’s important to give your customers a reason to buy from you. One of the best ways to do this is through custom product packaging, which is perfect for both B2B and B2C businesses. If you’re in the first category and wondering how to get custom product packaging and what it can do for your business, you’re in luck!
Welcome to part one of a two-blog series on custom product packaging. Next month, we’ll be covering this same topic for B2C businesses, but today, it’s all about the B2B.
How To: Custom Product Packaging Design For B2B Businesses
The Important Role of Packaging in B2B Businesses
While it might seem more appropriate for direct-to-consumer business, custom product packaging is incredibly important for B2B businesses as well. For one thing, custom packaging helps establish branding consistency across all touchpoints. This consistency, in turn, communicates to your customers that your company values professionalism and attention to detail.
Custom packaging with branded elements and messaging can also help ensure your packaging aligns with your values, which can foster trust and recognition within your industry. So, in order to get custom packaging for your products, start with graphics, logos, and other printed elements that will differentiate your boxes from those of your competitors.
Handling Bulk Orders
Another need that custom product packaging fulfills for your business is easier bulk order fulfillment. In the B2B world, bulk orders are likely a part of your every day. That’s why it’s important to have custom-engineered packaging that can easily accommodate different products within your line. This cuts back on the variety in your inventory and helps keep your operations and deliveries running smoothly.
You can shore up your supply chain even more by choosing a packaging supplier that provides reliable delivery services and VMI programs. With on-time delivery of your packaging inventory (also known as JIT-shipping) and vendor-managed inventory programs, you can have consistent and easy access to packaging that has been tailored to your business.
If you’re wondering how to get custom product packaging that meets these criteria, look for a packaging partner who offers customized box designs, right-size packaging options, and that has the facilities to produce and store plenty of your packaging on-site.
Prioritize Functionality and Practicality
Finally, investing in custom packaging can help you optimize your storage, package handling, and delivery processes. For instance, custom packaging can be designed with stackable and nesting features to enhance transportation efficiency. By doing this, and ensuring that your packaging only takes up necessary space during transit, you might even be able to cut down on shipping costs.
When it comes to handling, custom product packaging can be designed with features that make it easier to pick up and move. Corrugated boxes in particular can be manufactured with handles or other grips. Again, this is one of the many ways in which your packaging can help streamline logistics. Your customers will appreciate these features as well when your items arrive at their destination.
Axis Knows How to Get You the Custom Product Packaging You Need
At Axis Corrugated Container, we’re proud to supply custom product packaging for B2B and B2C businesses in North Carolina and the surrounding states. We’ve been in the custom packaging industry since the 1980s and we have the experience, the team, and the capabilities to deliver fully tailored solutions for your packaging needs.
Reach out today to get started.